FOCA

Franchise Owned, Company Assisted

Your Outlet. Your Control. Our Full Support.

Apply for FOCA → Compare Models
FOCA — Franchise Owned, Company Assisted ✦ FOCA — Franchise Owned, Company Assisted ✦ FOCA — Franchise Owned, Company Assisted ✦ FOCA — Franchise Owned, Company Assisted ✦ FOCA — Franchise Owned, Company Assisted ✦ FOCA — Franchise Owned, Company Assisted ✦

In the FOCA model, you own and independently operate your dairy outlet under the AS Dairy brand. The company provides comprehensive support — training, supply chain access, marketing tools, and ongoing guidance — while you retain full operational control and 100% of your profits.

Key Requirements

The FOCA model is ideal for entrepreneurial individuals ready to run their own outlet with the strength of the AS Dairy brand behind them.

  • ✓ Minimum investment capacity as per outlet size
  • ✓ Commercial space ownership or long-term lease
  • ✓ Basic entrepreneurial or retail experience (preferred)
  • ✓ Commitment to AS Dairy brand standards and SOPs

Land / Site Requirement

You are responsible for securing the outlet location. AS Dairy will assist in evaluating the site to ensure it meets brand and business viability standards.

  • ✓ Minimum 200–400 sq. ft. commercial space
  • ✓ Ground floor location with direct street access
  • ✓ High-traffic area — market, colony, highway or commercial hub
  • ✓ Adequate electricity and water supply
  • ✓ Parking convenience or accessible public transport nearby

Company Support & Assistance

AS Dairy provides extensive support to ensure your outlet succeeds. You operate independently but never alone.

  • ✓ Complete franchise onboarding and training program
  • ✓ Outlet design guidelines and branding materials
  • ✓ Daily fresh dairy product supply at franchise pricing
  • ✓ Access to AS Dairy's full product catalog
  • ✓ Marketing support — social media, print, campaigns
  • ✓ Periodic quality audits and compliance support
  • ✓ Dedicated helpline and relationship manager

Investment & Returns

The FOCA model has the lowest entry investment among all three models, with the highest profit potential since you retain all revenue after costs.

  • ✓ Total investment: ₹4 Lakh – ₹12 Lakh
  • ✓ One-time franchise fee: ₹75,000
  • ✓ Monthly royalty: 5% of net revenue
  • ✓ 100% of profits retained by franchisee
  • ✓ Expected payback period: 12–18 months
  • ✓ Agreement tenure: 2 years, renewable

Infrastructure Responsibility

You own and set up the outlet as per AS Dairy's specifications. The company provides guidance on layout, equipment selection and installation.

  • ✓ Civil work, flooring and basic construction: franchisee
  • ✓ Refrigeration units and display counters: franchisee (AS Dairy approved vendors)
  • ✓ Signage and branding boards: supplied by AS Dairy
  • ✓ POS billing system: provided by AS Dairy
  • ✓ Uniforms and packaging materials: supplied by AS Dairy

FOCA — Advantages & Considerations

✦ Advantages
  • ✓ Lowest investment model — fastest breakeven
  • ✓ Full ownership and operational control
  • ✓ 100% profit retention (minus royalty)
  • ✓ Backed by AS Dairy brand and supply chain
  • ✓ Comprehensive training and onboarding
  • ✓ Freedom to hire and manage your own team
  • ✓ Higher margins through operational efficiency
  • ✓ Build your own local customer base
⚠ Considerations
  • – Requires active day-to-day involvement
  • – Operational risk is borne by franchisee
  • – Monthly royalty fee payable to AS Dairy
  • – Success depends on franchisee's management ability
Apply Now

Ready to Start Your
FOCA Journey?

Fill in the form and our franchise team will reach out to you with complete details about the Franchise Owned, Company Assisted model — investment, support & more.

₹4L – ₹12L Investment
100% profit (after royalty) Returns
2 Years Tenure
Reply within 24 hours No commitment required Full support provided

FOCA Franchise

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